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Webinar:  Eight steps to a better business plan
by Jim Hassett, Ph.D.

December 16, 2008 12-1 ET and
January 14, 2009 12-1 ET

As economic conditions change, lawyers need to re-evaluate their business plans.  The best business plans not only target a promising niche, but also identify efficient tactics to make the best use of lawyers’ limited marketing time, to build relationships, and to improve follow-up.

This one hour workshop will provide practical tips and tools to help lawyers develop and implement better business plans, by focusing on eight steps: 

  1. Identify the tactics that will have the greatest impact for your practice and personality
  2. Prioritize your target audiences
  3. Commit to a definite number of marketing hours every week
  4. List action items that are SMART (specific, measurable, achievable, relevant, and timed)
  5. Customize the plan’s format to your individual needs
  6. Coordinate with others
  7. Track time and activity, every week
  8. Review the plan quarterly

Each participant will also receive “The LegalBizDev Guide to Business Plans,” a .pdf file with sample formats for typical plans, and detailed advice to maximize results.

For more details, and a registration form, download this file.