This section includes articles that have been published by Jim Hassett in:

• Law Firm Inc.
• Legal Management
• Marketing the Law Firm
• Of Counsel, the Legal Practice and Management Report
• Strategies: The Journal of Legal Marketing
• and other sources

For a complete A to Z index of marketing advice, see The LegalBizDev Success Kit.

Advances - Advancing client relationships, one step at a time (Reprinted from Law Firm Inc, September 2007)

Alternative fees – The LegalBizDev Guide to Alternative Fees (Third edition)

Alternative Fees – The revenue impact on law firms (Reprinted from Of Counsel, January 2010)

Associates - Eight steps to keep business development on track (Reprinted from The LegalBizDev Desk Reference)

Associates - Teaching associates to build stronger relationships (Reprinted from Law Firm, Inc, January 2008)

Big picture - Three steps to new business (Selection from Chapter 1 of Legal Business Development: A Step by Step Guide)

Big picture - Six facts about new business (Chapter 3 of Legal Business Development: A Step by Step Guide)

Blog - Legal Business Development

Books - Legal Business Development: A Step by Step Guide, Table of contents

Books -The LegalBizDev Desk Reference, Table of contents

Books - Top sales and marketing books for lawyers (Jim Hassett’s list on Amazon has been consulted by over 2000 people)

Business plans – The LegalBizDev Two Page Business Plan

Business plans – Eight steps to a better business plan (Reprinted from the Philadelphia Legal Marketing Association Newsletter, January 2009)

Client needs - Helping lawyers to focus on client needs (Reprinted from Law Firm Inc., April 2008)

Coaching - Can coaching help you? (Reprinted from The LegalBizDev Desk Reference)

Coaching - Five critical factors that will increase coaching success (Reprinted from Strategies: The Journal of the Legal Marketing Association, December 2006)

Cross-selling - Cross-selling strategies: Cultivating new business from current clients (Reprinted from Legal Management, December 2007)

Cross-selling - Cross-selling at Goulston & Storrs (Reprinted from Law Firm Inc., August 2007)

Elevator speech - Six steps to create or improve your elevator speech (Reprinted from The LegalBizDev Desk Reference)

Internet resources -  See Law Marketing Portal and Legal Marketing Reader

Interview - Cole Silver interviews Jim Hassett - (December 10, 2007) - Stream audio or Download MP3

Interview - Good marketing all about the client, not the lawyer (Jim Hassett interviewed by Barbara Rabinowitz, Massachusetts Lawyers Weekly, April 2, 2007)

Prioritizing - The most important difference in legal selling: Time (Reprinted from Strategies: The Journal of Legal Marketing, December 2007)

Prioritizing – Prioritizing your marketing time (Lawyers USA Online article 3/16/09 describing a webinar offered by Jim Hassett)

Reconnecting - Increase new business by re-connecting with past clients and colleagues (Reprinted from Massachusetts Lawyers Weekly, December 12, 2005)

Relationships - Building relationships through industry roundtables (Reprinted from Law Firm Inc., December  2007)

Relationships - The fine art of bird-dogging (Reprinted from Law Firm Inc., October  2007)

Tip Sheets – Tip sheets for owners of The LegalBizDev Success Kit.

Training - Sales training: Is it worth your while? (December 2006)

Value - The most important trend in legal business development: Social relationships are out, value relationships are in (Reprinted from Marketing the Law Firm, March 2008)

Women rainmakers - Women rainmakers, what's different, what isn't (reprinted from Of Counsel, the Legal Practice and Management Report August 2008)

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